Netflix tops list of YouTube's top 10 most popular video ads

Search Engine Land » PPC » Netflix tops list of YouTube's top 10 most popular video ads

With 39 million views, Netflix's "Wednesday" earned the top spot on YouTube's Cannes Ads Leaderboard 2023, a roundup of the top global video ads since last year's festival.

Leading video ads trends. Music (Telecom Egypt, Qatar Airways, Orange Egypt, Burger King), authenticity (Peacock, Netflix, HBO Max/The Last of Us), cross-generational appeal (Bulgari, Peacock) and emotion (HBO Max, Bulgari and Qatar Airways) were the hooks that elevated the most popular video ads to earn more than 214 million video views, according to YouTube.

Why we care. YouTube is the most popular U.S. streaming service on TV screens, with an estimated 150 million unique viewers. It is also a profitable platform for creators. Video ads continue to be a great way to drive views by telling stories that connect with your target audience.

These were the top 10 most popular video ads globally from June 2022 to May 2023, along with how many views they have as of publishing.

9.3 million views

9.1 million views

9.3 million views

19 million views.

23 million views

24 million views

26 million views

33 million views

39 million views

Dig deeper. YouTube year in review: The top 10 ads of 2022