This Morning fans adore Holly Willoughby’s ‘utterly gorgeous’ floral midi dress

But at £129, the Ghost dress doesn't come cheap - so we've hunted down similar styles for less than half the price

Holly Willoughby has stunned fans with yet another of her daily outfits as she appeared on ITV's This Morning alongside co-star Phillip Schofield. The 42-year-old looked ‘stunning as always’ in a blue-toned floral midi dress as the weather warms up across the UK.

The Wylde Moon business owner traditionally shares her outfit, styled by Danielle Whiteman, to her 8.2 million Instagram followers ahead of appearing on the show.

Today's outfit was a beautiful high neck midi dress from luxury fashion retailer Ghost.

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The dress was the Luella Jade Shadow Daisy Crepe Midi Dress, which comes in at £129. It's one of Ghost's ‘best-selling’ dresses, offering a high neckline, voluminous sleeves and seam detail bodice to make for a chic and universally flattering silhouette.

Made from soft crepe, it's effortlessly dressed up with heels, like Holly, or can be worn more casual with a pair of flats or trainers.

Showing off the swish of the skirt, she shared a snap to her grid, captioned: "Morning Wednesday… joining us on the @thismorning sofa today is the glorious @stephenmulhern and @samhairwolfryder … see you at 10am #hwstyle dress by @ghostfashion."

Fans rushed to the comments to share how ‘lovely’ the dress was, with others commenting: "Stunning as always," "Utterly gorgeous," and "That's different but I like it @hollywilloughby."

Aside from the high price tag, the other downside to the Ghost dress is the limited size range, as it's only available in sizes 8-16. However, we’ve found some very similar and more affordable alternatives that offer a wider size range at Nobody's Child and Marks and Spencer.

Probably the closest match to the Ghost number, is this Finery London dress, which is available at Marks and Spencer. Available in sizes 8-20, the Floral Round Neck Midi Waisted Dress is the cheapest of the dupes we found at £49.00. You can shop the Finery London dress on the M&S website here.

It's crafted in a regular fit and has a flattering waisted middle, with short sleeves featuring tie detailing at the cuffs. At Nobody's Child, the Ditsy Blue Felicia Midi Dress comes in at less than half the price at £55, and features a blue colour palette with pops on pink and peach. It has a similar puff sleeve detail, but a slightly lower neckline.

Available in sized 4-18, it provides a soft shape-skimming fit refreshed in a pretty peony print. It's made from a responsible viscose blend and outlined with subtle ruffles.

Meanwhile, the Blue Daisy Floral Flutter Sleeve Elka Midi Dress is perfect for those who love the Ghost dress, but aren't a fan of a puff sleeve. Also £55, this dress is dotted with daisies with fluted sleeves, which come tied up with string ribbons and are equally as flattering.

This blue midi is perfect for sun-drenched days with a subtle slit showing just the right amount of leg. You can shop this style on Nobody's Child, or opt for the exact dress Holly wore for £129 at Ghost.